Event Calendar

San Antonio Business Speaker Series: Trademark & Building Your Brand

March 20, 2018 12:00 PM - March 20, 2018 01:30 PM

San Antonio Business Speaker Series

​Tuesday, ​March 20, 2018

Time:  12:00 p.m. - 1:30 p.m.
Location:  Blanco BBQ
13259 Blanco Rd., San Antonio, TX 78216
210-251-2602

TRADEMARK AND THE BUSINESS OF BUILDING YOUR BRAND

Jeff Slattery
Presented by Jeff Slattery
Instructional Associate Professor and Director of Intellectual Property & Technology Clinics, Texas A&M School of Law


Professor Jeff Slattery, an expert in trademark law, takes a practical approach to the fundamentals of selecting and protecting a brand. Attendees will learn how trademark rights in words, phrases, logos, and other source indicators are established, strengthened, registered, and maintained. The principles and strategies introduced by Professor Slattery will help business and legal professionals understand how to build a brand identity and core intellectual property asset in any industry.

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