San Antonio Business Speaker Series
Tuesday, March 20, 2018
Time:
12:00 p.m. - 1:30 p.m.
Location:
Blanco BBQ
13259 Blanco Rd., San Antonio, TX 78216
210-251-2602
TRADEMARK AND THE BUSINESS OF BUILDING YOUR BRAND
Presented by Jeff Slattery
Instructional Associate Professor and Director of Intellectual Property & Technology Clinics, Texas A&M School of Law
Professor Jeff Slattery, an expert in trademark law, takes a practical approach to the fundamentals of selecting and protecting a brand. Attendees will learn how trademark rights in words, phrases, logos, and other source indicators are established, strengthened, registered, and maintained. The principles and strategies introduced by Professor Slattery will help business and legal professionals understand how to build a brand identity and core intellectual property asset in any industry.
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